We call it Integrated Demand Marketing. A unique approach that unites key disciplines to elevate audience reaction. We combine award-winning creative, design and content with optimized data, media and teleservices to achieve a new level of impact.
For nearly two decades we’ve been driving more effective, high ROI sales and marketing programs for the world’s leading B2B and B2C companies. See how we can do it for you.
A leader in virtualization and application delivery,
Citrix has relied on CatapultWorks to create
dozens of integrated programs and interactive
campaigns, driving millions in new revenue
and thousands of new meetings for field sales.
A top data center technology provider, Brocade
has enlisted CatapultWorks over the past 6 years
to managed sales and marketing data and
develop demand generation campaigns, saving
millions of dollars on data-related efficiencies
and driving thousands of leads and meetings.
Redefining the IT service management industry,
ServiceNow brought in CatapultWorks to
create the brand from logo to identity, then
launch content, campaigns and demand
generation programs that include everything from digital
banners to data management and media services.
ServiceNow has transformed how companies manage IT, yet they needed to transform their brand and messaging to tell their story in a compelling way. So we relaunched everything from their logo and identity to how they positioned themselves.
At the center of our thinking was an idea. That IT has had to say “no” to users for decades on everything from new apps to new devices, all in order to stay in control and secure the company’s IT infrastructure. Yet now, with ServiceNow, IT can say “yes” because they can quickly and easily deliver new IT services and adapt to new innovations.
Thus was born “The end of no. The beginning of Now.” campaign. As the campaign was built out into digital banners, global assets, web content, field marketing programs and nurture flows, our data team was building targeted lists, appending data to existing contacts, analyzing approaches and integrating this data into ServiceNow’s sales processes.
Polycom needed to unify the process of suspect acquisition, lead qualification and the exchange of marketing qualified leads to sales. CatapultWorks developed a series of demand generation campaigns using multiple media strategies, campaign messaging and custom content.
As these lead captures took place, we then implemented a tele-touch qualification process using our call center that further evaluated the quality of each lead.
In order to position LSI’s flash-based data center storage acceleration solutions, and compete with entrenched brands in several vertical markets, we started with a smarter approach. Literally. The market was looking for fast, and LSI delivered it more intelligently with an easier to use migration strategy at a much lower cost. We ultimately distilled it into a promise: The smarter way to faster.
Then we leveraged our creative, content, data and media teams to build targeted digital campaigns with custom content, vertical media, custom-built databases and social community conversations.
How do you coax the most thoughtful and disruptive work out of creative teams? You inform them in original ways. Paint a vivid narrative of the target audience. Connect them to all the ways the message can impact customers.
And never, ever sacrifice relevant for irreverent.
There are so many ways to influence an audience with creative and content. Here are just some of the services we currently deliver for our clients.
Today’s media landscape gets more complex by the minute. It requires a balanced understanding across not only digital and traditional channels, but social, mobile and new offerings as well. Our team of full-service media experts build highly impactful B2B and consumer media plans based on real-time performance reporting and analytics. The result? You get more return for every media dollar spent.
In today’s metrics-driven world, data is more important—and more abundant—than ever. But do you have the right data to meet the needs of your sales and marketing campaigns? Can you:
It is not the quantity—but the quality—of data that is important. With high quality data that meets the specific needs of your organization’s go-to-market strategy, you can successfully deliver on all of these requirements, reaping the benefits that will enable you to overtake your competitors. You’ll be able to:
CatapultWorks has solutions that will help you turn your sales and marketing systems into the strategic assets they were meant to be. We’ve helped hundreds of companies:
Take advantage of our standard service offerings, or have us partner with you on an ongoing basis to manage your data and operational needs.
It’s hard to be successful if you begin your sales and marketing campaigns with dirty data. Too often, great intentions falter due to issues such as duplicates, wrong names, wrong email and mailing addresses, false companies and incorrect titles. These data challenges will hinder your ability to target the right message to the right contact at the right time. So your campaign response rates will decrease and your opt-outs will increase. In addition, your reporting will be flawed, your campaign ROI will be minimal and the fees associated with your systems will continue to increase. And most importantly, you won’t be able to generate the demand needed to achieve your revenue goals.
CatapultWorks can help you assess the quality of your sales and marketing data, identify your data quality challenge areas, work with you to clean the data and develop ongoing data quality solutions. We’ve worked on hundreds of data quality engagements—across small businesses and large enterprises in virtually every industry. In fact, we’ve helped the leading sales and marketing technology vendors, including SFDC, Eloqua and Marketo get their data clean—and keep it clean. And we’ve helped their largest clients as well. So we know what works.
We’ve helped our clients get the most out of their sales and marketing data and have achieved the highest results by:
Increasingly, data is at the core of sales and marketing success. You need to have the right data, available at the right time—and in the right format—to meet the ever-increasing demands of today’s sales and marketing environment. It is important that your data is properly captured, processed, stored and managed in order to ensure:
This requires significant up-front strategic planning, development of standardized operational processes, and diligent, ongoing governance to ensure compliance.
Learn more about CatapultWorks’ data management by reading the case studies below. And when you are ready to get started, click here to speak with one of our data management consultants.
The success—or failure—of every sales and marketing program starts with the list. Sales and marketing can choose to use existing contact lists, buy, rent or even custom build the “perfect” role-based lists.
With over 10 years of experience across hundreds of demand generation projects, CatapultWorks has developed the know-how and the industry relationships with the leading data providers—in order to produce the best list at the lowest possible costs. We will work with you to determine the advantages and trade-offs of each list development approach (build vs. buy vs. enrich vs. rent).
Targeted list purchases
Custom, role-based list builds
House list augmentation and enrichment
CatapultWorks’ comprehensive experience has determined it is often the case that a combination of build, buy and enrich is the most effective course of action to meet our clients’ quality, volume, cost and time parameters. But we manage the entire process for you, so you don’t have to manage multiple vendors and data providers. And the end result will be a high quality set of contacts that will increase the accuracy and efficacy of your sales and marketing programs.
CatapultWorks list development services can exponentially improve the results of your sales and marketing campaigns. To learn more, just click here to meet with one of our list development experts.
CatapultWorks can help your marketing team take advantage of marketing automation technologies by providing the strategic, technical, operational skills and best-practice knowledge needed to make them work in the most effective way. We can meet your company’s specific needs to:
Learn more about CatapultWorks’ marketing operations by reading the case studies below. And when you are ready to get started, click here to speak with one of our marketing operations specialists.
Some of the most prevalent—and costly—data quality challenges that impede upon the success of sales and marketing campaigns involve missing or inaccurate data. This includes the following:
The result? While you’ve already invested significant dollars to acquire the contacts in your sales and marketing databases, you’re unable to capitalize on your investments. Or, you’ve just simply been unable to acquire the data for key contacts within your strategic segments.
CatapultWorks has helped hundreds of clients to optimize and enhance their data acquisition initiatives. Our data validation, enhancement and augmentation strategies include:
Time and time again, we have seen clients reap the benefits by partnering with CatapultWorks. We have successfully incorporated data enhancement and augmentation strategies to their demand generation initiatives and have delivered these results:
CatapultWorks data appending and enhancement solutions can optimize your data acquisition investments. Want to learn more? Just click here to meet with one of our data experts.
Telemarketing or teleprospecting programs should ultimately be judged a success by one metric—Closed/Won revenue. This requires clear communications, defined roles and goals between Sales and Marketing teams, and closed-loop reporting. CatapultWorks’ methodology combines best-in-class teleservices, exceptional data, and nurturing processes to deliver calculated, repeatable ROI for our clients.
The result is maximized ROI for customers.