CAMPAIGN PROCESS

Successfully implementing an integrated demand generation campaign depends on carefully managing a huge set of variables and components. To make sure everything is covered, Catapult follows a pre-set series of stages:

Program Strategy:
includes objectives, tactics, offer recommendations, contact frequency, testing plan, execution, budgets, timelines, forecasts of results.

Creative Brief:
contains research, branding guidelines, segmentation of content/offers, messaging, objectives, key differentiation and supporting proof points.

Concept Roughs:
displayed as tissues or staged comps, along with offer/interaction treatments.

Production:
starts with a testing phase, then final custom content, lists, media, creative (ads, email, direct mail, banners, etc.) dropped, blasted, or launched live.

Reporting:
dashboards and/or downloaded reports on measured campaign results.

Fulfillment:
a combination of delivering offer content, and/or telemarketing follow up to accelerate lead qualification.

Analysis:
ongoing or post-campaign, these are summary findings with recommendations for next steps in advancing client objectives.