MCAFEE
With McAfee looking to launch several new product lines, Catapult developed lead generation programs targeting small to mid-size businesses to support the launch. We created a series of high-impact, multi-tiered, multi-touch offer campaigns—email, banners and direct mail—reaching both mid-level security managers and C-level executives.
Direct mail and email response was 2-3x industry average. This campaign outperformed previous McAfee campaigns by more than 2 to 1.
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