NETAPP
A leader in enterprise storage solutions, NetApp was looking for ways to accelerate revenue and more rapidly mature early stage responders. Catapult built a series of “meeting maker” campaigns that leveraged high-value premium offers to profiled lists in order to set appointments for field sales and channel partners.
The first two campaigns generated more than 1200 sales appointments and over $17 million in revenue over approximately 6 months. Catapult has assisted NetApp, using a similar model, to role out new versions of these campaigns to different vertical markets.
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