It’s getting tougher out there.
Why? The people you’re selling to are working for different companies every 13 months. Or moving 4 times more frequently than in the past. The in-house data you have degrades 18% or more per year. The media landscape is crowded and email is at its saturation point. Prospects are more interested in homemade videos on YouTube than the six-figure production campaigns you produce. And its adwords ad nauseum.
Unfortunately, there is no magic campaign. The fact is, successful direct marketing usually is a process. Test, control, retest, trial, then test again. Perpetuate what works. Eliminate what doesn’t. Adopt new technologies, but don’t over-invest in what’s unproven. Find your audience where it lives, build affinity, then deliver value.
Which is why you need an agency like Catapult.
We are business first, everything else second. We’ve built a multi-faceted, integrated marketing group that offers award-winning creative, comprehensive data services, telemarketing and CRM/SFA professional services. All with the intention of providing clients with a uniquely business-driven view of what’s traditionally been a creative-driven business.
Yes, you need big ideas and high-impact execution. What you also need is an agency who is smart, agile, collaborative and tenacious enough to work through challenges. One that will consult with and support you.
If it were easy, anyone could do it. But if anyone could do it, you wouldn’t be reading this page right now.